Nothing like australia

This was a huge platform designed to trigger some Australian pride and encourage locals to upload photos of their favourite place in the country. A massive undertaking by Tourism Australia to promote the country and encourage both domestic and international travel.

We ended up getting over 100,000 entries which we had to make easily navigable, and accessible. We also had to provide every image as asset to download for every user with credit going to the uploader.

We then had to ensure that every user could plan a trip whichever experience they happened to find. And connect them with relevant local operators.